Manhattan Indie PEN : penicillin misfits, unfits & rebels fermenting a revolution and renewing hope to a world tired, huddled and wretched

Today, words and phrases like "all-natural", "green" , "locally grown" and "no added chemicals" are such advertising cliches that it hard to believe there was a time , up to the end of WWII, when such phrases were totally anathema.

Back in that era , advertising cliches were more likely to invoke being chemically pure and to see being 100% synthetic , plastic and man-made as virtues to seek out.

But after Hiroshima , Auschwitz , Napalm and other WWII 'man-made wonders', these concepts very gradually fell out of vogue.